SSC President, Jennifer Woofter, was recently quoted in an article in Recyclebank about how to better understand eco labels on products in order to make wiser product choices. This is what Jennifer had to say:

“There is a lot of confusion in the marketplace about which certifications are credible and which are fluff. Shoppers who do want to choose environmentally friendly products are throwing their hands up and saying ‘How do I choose?’”

A major cause for confusion is the broad scope of the labels. Jennifer adds, "...labels are applied in roughly three ranges: by product, by company, and by facility. When we see a label on a product, we understandably assume that the label says something about the product, but that’s not always the case. For example, a pint of ice cream might have a B Corps seal, but that doesn’t mean that specific pint of ice cream is sustainable. That’s because a B Corps certification applies to the entire company, not its products. A certified B Corps company has met the threshold for responsible business as defined by B Lab, the 501(c)3 nonprofit that developed and assesses B Corps standards."

Read the entire article in Recyclebank here.

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